Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customisation, Optimisation
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Akamai Technologies, Inc.150 Broadway Cambridge
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